A functional and useful app for businesses that would like to deep dive into customer data
Twilio has been an immensely powerful tool for me to source and analyse customer data for the purposes of improving my marketing, …
Starting at $120 per month
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What is Twilio Segment?
Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The…
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Pricing
Free
$0.00
Cloud
Includes 1,000 visitors/mo
Team
$120.00
Cloud
Includes 10,000 visitors/mo
Business
Contact Sales
Cloud
Custom Volume
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://segment.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $120 per month
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Twilio Segment?
Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable Product, BI, and Marketing teams to access 200+ tools (Mixpanel, Salesforce, Marketo, Redshift, etc.) to better understand and optimize customer preferences for growth— all integrations are pre-built and accessible through a central dashboard.
Twilio Segment Features
- Supported: ​​Data Capture & Delivery — Collect data from every customer touchpoint and send your data to hundreds of tools and data warehouses
- Supported: ​​Personas — Unify user history across devices and channels into a comprehensive profile, synthesize raw data into traits, audiences, and predictions for each customer, and share those profiles with all of your marketing tools
- Supported: ​​Data Filtering & Schema Locking — Set defaults and event requirements to control your data cleanliness and block rogue events from hitting your integrations and warehouses
- Supported: ​​Historical Data Replay — Load all of your historical customer data tracked with Segment into new tools or warehouses
- Supported: ​​Historical Data Replay — Load all of your historical customer data tracked with Segment into new tools or warehouses
- Supported: Enterprise Security — Configure Single Sign-On and restrict account access to certain team members
- Supported: ​​Notifications & Alerts — Get proactive alerts when account changes are made or there are updates to your warehouse
- Supported: Cross-Domain Analytics — Unify your customer data and performance metrics across domains, content properties, or marketing sites
Twilio Segment Screenshots
Twilio Segment Integrations
- Zendesk Suite
- Stripe Payments
- Google Analytics
- Amazon Redshift
- Optimizely Web Experimentation
- AppsFlyer
- Braze
- Salesforce
- Amplitude
- Big Query
- Adobe
- + 200 other technologies
Twilio Segment Competitors
Twilio Segment Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | North America, South America, Europe, Asia, Australia |
| Supported Languages | English |
Twilio Segment Downloadables
Frequently Asked Questions
Twilio Segment starts at $120.
mParticle and Astro by Astronomer are common alternatives for Twilio Segment.
Reviewers rate Support Rating highest, with a score of 7.7.
The most common users of Twilio Segment are from Small Businesses (1-50 employees).
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Reviews and Ratings
(101)Attribute Ratings
Reviews
(1-12 of 12)Companies can't remove reviews or game the system. Here's why
July 16, 2022
A functional and useful app for businesses that would like to deep dive into customer data
Twilio has been an immensely powerful tool for me to source and analyse customer data for the purposes of improving my marketing, logistics, sales, and customer service functions for my small business. I mainly used it to analyse customer engagement of marketing strategies that we have implemented and our response to customer service queries in order to strengthen our capabilities in these two areas.
- Unmatched insight into the customer journey when they come into contact with our business.
- The ability for it to break down data in a way that allows us to analyse customer engagement.
- It efficiently integrates with my current softwares eg Shopify.
- Functionality could be improved so it is more user-friendly for beginners who just have gotten the software.
- Customer service could be more efficient on their end for customer queries.
- Cheaper price point.
July 15, 2022
A robust tool to handle user information
Twilio Segment is really useful when: - You have multiple services or microservices interacting with user data (names, personal preferences, etc) - You need to handle at scale Personal Information, GDPR, privacy, etc. - You want to create a pipeline of events happening in your applications and distribute them between other vendors or data tools - Managing and organizing multiple lead sources (Facebook leads, Unbounce, google ads, etc)
- Handling PII information and GDPR
- Managing multiple user data sources and making it easy to deduplicate
- Building event pipelines across apps and integrations
- Creating events using a UI or something like Heap's autocapture
- Retrieving user data with frontend libraries
- Rules for user identification and deduplication
We use segments to pass our 1st party event data to our 3rd party endpoints. It is the one place we create events and ensure events are working for all downstream applications.
- Integrates with 3rd parties very easily.
- Easy to see event data live for debugging.
- Easy to add a new endpoint/application to receive the data.
- Allow databases to push data to segment to then push data to the endpoints. E.g. make Snowflake a 2-way integration.
April 12, 2020
Segment.io is just great!
It's basically used by the Product group to get insights into our costumers' usage of the platform, but this data is being shared later on with other groups within the company. It mainly solves the problem of decision-making regarding the development of new features and/or enhancements.
- It can track every action our users do in our platform.
- It supplies data in realtime.
- It supplies info about the users' devices.
- Potentially, it could "warn" the developers/product about areas in our code that are not covered by events (and let us decide if it's "be design" or we missed it).
- It's difficult to get accumulated history data exported out in order to analyze it.
- There's no easy way to compare data from 2 sources (our main target is to compare the same events between our test environment and prod environment).
We use Segment to easily ingest all of our user analytics data and distribute it to data warehousing and various analytics platforms such as Google Analytics and Mixpanel. Without Segment we would have had to create custom components in our web client for each of these services and write even more software behind the scenes to collect data from these platforms for central storage.
- Ease of Use
- Developer Documentation
- Diversity of Integrations
- Pricey at scale
November 16, 2019
Segment is the only solution we found that made setting up a data warehouse for our usage data easy!
We have an education app that's used by approximately 50k daily active users. We use Segment to connect the relevant data systems we use (Customer.io, Zendesk, a communications provider, etc) and dump that data into Redshift for our analysis and reporting. We then put a BI tool on top of that to provide internal metrics.
- Receives data effortlessly from multiple providers.
- Sends that data to our data warehouse without complaining.
- Makes it easy to debug via the console when things go wrong.
- Some of the integrations don't allow you to choose specific windows. For instance, you can't say 'only send the data that happened yesterday.' So we have one provider that we put a high volume of traffic through, and it dumps all 7 million records EVERY day.
January 14, 2019
Super comprehensive analytics solution, great to try out!
Since we're a startup, most of our company is familiar with the analytics we get from Segment. The data you get from Segment is extremely flexible and great for most use-cases and stages of companies. We use it for comprehensive event and tracking analytics for marketing, app-based events, and sign-ups and purchase events. It is also great for tracking conversion rates, doing some simple A/B testing analytics, etc...
- Multi-platform. Segment has easy integrations in many different web, backend, and app platforms/frameworks. We use the Segment SDK in Android and iOS as well as our node.js backend.
- Segment is fairly affordable for early-stage companies that are trying out different analytics software. The "developer" plan is free and is suitable for most companies with products that have a small user base.
- The UI is great! It is extremely intuitive and easy-to-learn, and this made it take very little time to integrate this software into our analytics and marketing workflows.
- For companies that have more than 10,000 monthly tracked users, Segment gets somewhat expensive, and may be unaffordable for some companies that have exceptional MTU stats.
- There is a small learning curve, and the amount of settings and things you can change can be slightly overwhelming in the early stages.
- Some pages can be overwhelming with too much data and things to look at.
December 10, 2018
Important tool for data consolidation
We use Segment as a datahub to centralize our data and analyze it. It helps to avoid all the scattered and siloed data problems by consolidating it in a data warehouse.
- Integrations.
- Data consolidation.
- Event recording.
- Complicated user interface.
- No visibility on data passing through the hub.
- Needs more integrations to apply to more use cases.
August 14, 2018
The best option for event tracking out there
I was working as the head of analytics at a startup incubator, so I evaluated many different data and marketing automation tools. After trying most of them, I settled on Segment as the best for a few different reasons. The main reason is the ease in basic event and page tracking. After that, it was all the different sources and integrations.
- Ease of event tracking. Just like Google Analytics, except you can warehouse your own data for a reasonable price. Warehousing your own event data is critical for companies that want to leverage data science at some point in their existence (which should be all companies these days).
- Price. Startups can get by with the free version of Segment for a long time.
- Integrations and sources. Segment makes it easy to warehouse other types of data such as Google AdWords, Facebook Ads, etc. It also allows you to send event data to 3rd party services like Google Analytics.
- More and richer sources. For example, MailChimp is a source but the data you get from MailChimp is quite limited. I ended up writing my own scripts to take better advantage of MailChimp's API because Segment's integration was lacking.
- Better examples on how to set up event tracking. Pageview tracking is easy enough, but it would be nice if they had a sample app and corresponding code for it and showed you, via Git commits, how to add various kinds of events.
March 16, 2018
Segment for SaaS Companies from a Marketers POV
- We setup segment on our marketing website, support website and application (SaaS)
- We installed segment to be able to track user data across a variety of platforms without having to install different tracking data for each platform
- Very easy to install tracking code across all websites and applications
- Very easy to turn on integrations to test a variety of marketing, sales and customer success platforms once tracking code is setup
- Saved a ton of time for our development team (saved me having to ask them every time I wanted to test a new marketing tool)
- Would be good to see their integration library grow with smaller solutions that are not as popular yet
- I found myself wanting integrations for a few marketing tools that were not yet in the application library
- The new integration management area is confusing, I liked the old version better
February 02, 2018
Segment makes life easier
Segment is used across all departments/groups to manage software on our marketing site and applications. We also push all activity through Segment with defined actions and store that in our database for further analysis. This allows us to better understand what our users are doing, why they're doing it and how we can make their experience better for them.
- Integrates 3rd party software into your site
- Tracking custom events
- Ultimate in flexibility, track how you want to track
- Dashboard could be laid out better
October 19, 2017
Segment solves a problem and solves it well.
We're using Segment.io within our enterprise startup business, Instant Agenda. This is effectively a small team within a huge organization. We're effectively a separate entity, attempting to develop a new business with new customer segments and new channels. We use Segment to implement metrics on our public facing web site and our web/mobile app.
- We had started with Mixpanel, and the transition to Segment was really painless. The JS implementation used roughly the same structure, so it only took a couple of hours to re-instrument our whole app.
- Particularly if you are starting a new product, or just adding metrics to a product, I recommend starting with Segment.io.
- We have multiple metrics platforms in operation (Intercom, Mixpanel, GA, and others). Makes it trivial to keep all our metrics unified.
- Very little to dislike here. In some ways there is nothing sexy about Segment.io, but it gets the job done and stays out of your way.